The problem with plastic
There is no escaping that plastic waste is a significant global environmental problem. Its myriad of uses have made it ever-present, and its properties have made it an indispensable part of our everyday world. However, with this comes the monumental escalation of plastic pollution globally, presenting profound ecological, social, and economic challenges.
The numbers speak for themselves. Globally, we generate over 350 million tonnes of plastic waste every year, with 40% coming from packaging, including single-use products for food and beverages. Alarmingly, only 9% of global plastic waste is recycled. 50% end up in landfill, 19% is incinerated and 22% is mismanaged meaning it evades waste management systems all together. Plastic waste is contributing to widespread pollution found in every major ocean basin, with an estimated 30 million tonnes of plastic waste in seas and oceans, and 109 million tonnes accumulating in rivers.1
Over the past 30 years plastic consumption has quadrupled, driven by growth in emerging markets. India faces a particularly severe crisis, where around 15 million tonnes of plastic waste is produced every year.2 Over the last five years, the amount of plastic waste produced in India has doubled, and the country struggles with significant plastic leakage into the environment. The Ganges and the Indus are two of the ten rivers in the world that together contribute 90% of plastics that reach the ocean, emphasising the urgent need for action.3
Discover the problem with India's flexible packaging.